PROMNGR

01

Ally

Founded by Miguel Ángel Ulecia, coach and youngest sports director in the history of the 2nd Division of Costa Rica, PROMNGR focuses on the management and advising of clubs, advising soccer players and the most select sports communication in the current market.
A project aimed at sporting excellence in the field of football for which a series of services are offered, ranging from technical analysis to sports marketing without missing training and logistics for all entities related to the sector.

02

The objective

After its foundation, PROMNGR seeks to determine a clear and recognizable visual identity that transmits the values of the brand and that is presented to its public in a clean, professional and exclusive way, betting on transmitting a simple but sporty, current and timeless image focused on starting of a visual identity design that is easily adaptable to other graphic materials, making graphic design an element that later defines your visual communication, which will find its maximum expression in the design of a web platform with Ecommerce functionalities.

03

The process

With the aim of generating an identity of exclusivity and elegance, we start from defining a chromatic configuration based on blues and golds that helps to transmit values without losing the most current tints. From the initial visual identity design, we will then move on to the configuration of graphic materials through the design of stationery, promotional material and, finally, a website in which the character of action and sportsmanship is promoted in which a visual language is adopted. dynamic that is integrated with the main values of the brand.

PROMNGR/ Visual Identity / Web Ecommerce

The excellence of a coherent identity.

The starting point for PROMNGR's visual identity design focuses on configuring an image that is easily recognizable and relatable with the sports sector, adopting from this sector a sober but elegant, dynamic and professional image in which the values of elegance are clear. , exclusivity and aspirationality. For this, a flat chromatic pattern is adopted in which golden, blue and white colors are distinguished to generate an attractive but calm visual impact.

A website as a platform of value.

In addition to the expansion of the visual identity through the graphic design of the brand materials, the PROMNGR website is a communication element that focuses on the identity and brand values.

A dynamic, attractive and versatile website is designed that adopts visual languages of the sports sector (such as contour fonts or chromatic contrast) creating a pleasant experience for the visitor.

A design that is reinforced by the programming of the functionalities in which the calendars, forms and information blocks are joined to a payment platform to manage the purchase of tickets for seminars and webinnars.