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GVO Optic: The Hub



Leaders in the manufacture of glasses for all groups, GVO Optic is a pioneering company in the sector characterized by the quality, variety and innovation of its products. Through its brands NANO, DOSUNO, VERSPORT and FIX LOW, GVO Optics covers the manufacture of indestructible models for children and adults, glasses for sports practice and workshop elements, creating a wide range of products adapted to each type of consumer.


The objective

Redesign the exclusive sales website for opticians and distributors (B2B) from a simple, intuitive and visual website that provides the optician with a clear experience to acquire their products quickly and safely. In this way, it seeks to create a private sales platform that collects the complete catalog and that serves as an interactive search and purchase experience.


The process

Based on the particularities of an electronic commerce (Ecommerce) focused on private sales between companies (B2B), a platform is defined in which product filtering, the ease of choosing products and the simplicity of the purchase process are key to the time to navigate it. In addition, with the aim of generating a private brand experience, the platform is determined based on the maximum exposure of each of the brands.

GVO The Hub/ Web Design / Ecommerce / B2B

Visual cleanliness and simplicity.

With the aim of establishing the product as the central and backbone of the web, for the design and development of GVO Optic The Hub, a simple and minimalist layout is established in which product exposure and ease of purchase prevail.

A clear and intuitive visual appearance that gives prominence to navigation without forgetting a smooth graphic composition for the professional user.

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Republican Kings GVO Optic Filtro

Interactive filtering.

With the clear objective of facilitating the catalog search for opticians, sales representatives and distributors of GVO Optics, an intelligent system of instant product filters has been established that filters the more than a thousand models of glasses based on their characteristics.

In this way, the professional client of GVO Optic explores the different models by checking and unchecking the filters that suit their needs and the platform filters the results in real time to facilitate the purchase of the product.

B2B experience

Since the GVO Optic The Hub platform is designed for the professional client, a series of rules are established that identify whether the user is a registered client or not and, based on this criterion, activates and deactivates different functionalities on the web such as the ability to see the price, add to the cart or enter different areas such as returns or discounts that are activated only if the customer is registered on the B2B Ecommerce platform.

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