EN 
ES Editorial design
Design of business gifts in the case of the Agenda for 2016, 2017 and 2018.
A clean design with large fonts is adopted, which allows generating wide spaces for the annotations of the use.
01
Ally
Martínez-Echevarría Abogados is, since its foundation in 1983, an office in which the commitment to quality and professional excellence have been the pillars on which a recognized firm has been built in all the locations where it has headquarters - national and international - for its marked commitment to customer objectives. This commitment has allowed it to become one of the most dynamic Spanish law firms, with its own offices in Europe, Africa and America.
02
The objective
The objective for the development of the project falls on the redesign of the visual style of the brand, orienting it towards the projection of the brand's values.
At the same time, it seeks to follow a visual style created by various agencies to match the materials needed in the daily activity of the firm.
03
The process
Although the types of projects are different and different objectives are pursued, in all of them maximum respect is maintained for the brand's corporate identity, betting on neutral colors to offer the maximum feeling of professionalism, which leads to an increase in perceived trust.
Likewise, it is committed to innovation in the use of final formats and materials, providing quality and reducing the visual weight of the type of content in the sector.
Martínez-Echevarría Lawyers/Graphic design
Graphic materials
Design of corporate communication materials such as brochures and commercial dossiers.
Differentiating materials
Use of different elements grouping the information in such a way as to increase visual cleanliness, ease of reading and the order of the elements.
