EN 
ES Web redesign
The Branding Project for ARTURO MONTILLA ARQUITECTURA starts from a redesign and update of its website, betting on SOLIDITY as the main element, combining it with cleanliness, simplicity and minimalism.
01
Ally
ARTURO MONTILLA is an architecture studio focused on the client, made up of a team of the highest level, who have been developing architectural projects for years in both new constructions and renovations.
A study that is characterized by business solidity, betting on the most avant-garde, clean and straight styles, among which projects in Calahona, La Zagaleta or Casablanca stand out.
02
The objective
The objective for the development of the project falls on the redesign of the visual style of the brand, orienting it towards the projection of the brand's values.
At the same time, it seeks to define a visual style that starts from the identity already designed to extend it and apply it to graphic materials such as business cards or commercial dossiers, creating in any case, a clear, concise and recognizable line of communication.
03
The process
SOLIDITY starts as the main value of the complete project, reflected both in the new website and in the extension of the visual style to the rest of the elements of the corporate identity. SOLIDITY, projected through rigid fonts and high visual weight, is joined by the values of simplicity through the use of monochromatic scales, while the straightness and tendencies of the team's work are reflected in the materials by the alignments of the visual elements and the composition of the texts.
Arturo Montilla/ Graphic Design / Web
Business cards
ARTURO MONTILLA's new visual style is palpable in the elements of corporate communication. The Business Card, for example, acquires the same visual driving force of the new website.
Commercial dossier.
Following the steps of the previous cases, a Commercial Dossier is developed maintaining the new and solid visual style of the brand.
The fonts, styles and arrangements are oriented and aligned in all the brand's materials.
