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ES 
01
Ally
Room Mate Hotels is one of the main hotel chains. Chaired by businessman Kike Sarasola, Room Mate Hotels is present in more than 10 countries with hotels that are committed to the location, design and uniqueness of each one, wherever they land.
Air Europa is one of the largest airlines not only nationally but also internationally, with flights around the world.
02
The objective
In order to make the brand visible in the Christmas campaign, the development of the "Share Your Wish" action is advocated in which users (visitors) can launch a wish for the new year kept in a "Wish Gallery" that could in turn become viral through social networks.
03
The process
The user registered on the campaign platform (via email or through their social profiles on Facebook or Twitter) and fulfilled a wish that began with "I ask 2016 that ...".
Once published, a Christmas was generated with its own URL that the user could share through their social networks or by email to friends and acquaintances.
