Go down
WomanTech> / ® is presented as a digital portal that was created with the purpose of promoting female empowerment through new technologies and the online universe. With this movement we intend to give visibility to all those women who actively participate in the technology, computer and online universe.
The main objective lies in the need to create a name and build on it a brand that reflects, on the one hand, the technological nature of the project and that also serves to transmit the current, digital and clean values on which the project will be founded.
The process starts from the need to structure a technological naming that adopts, on the one hand, the female effect as well as digital language.
In this sense, the use of a distinctive characteristic of the HTML programming language is advocated, such as the parentheses ">" and the slash "/" in a structure that joins in "> /".
Study and design of naming and adaptation to logo and Visual Identity of the WomanTech brand> / ®
The identity is made up of a visual symbol that reflects the initials in symbology to the pillars that support the brand and the commercial name of the brand under which the activity is grouped.
WOMAN and TECH separate visually through the use of different fonts with the aim that, even if it is a single name, the two main aspects are reflected: Women and technology.
EN 
ES