Go down

Scroll to top

The Lopesan Collection Hotels



Under the international brand Lopesan Hotel Group, Lopesan Hotel Collections was born with the intention of creating a selection of collection hotels that unite gastronomy, surroundings and service in five-star hotels aimed at maximum excellence.


The objective

After detecting the need to create this new brand, it is now sought to provide it with a Branding strategy that is capable of generating the value proposition in a configuration of attributes and values that result in a unique verbal and visual communication.


The process

Starting from the particularity of the collection, in which each hotel is defined by its own features in any of the pillars that make up the brand, the personality and difference of each of them is highlighted as a point of differentiation of the new brand compared to competing chains.

The Lopesan Collection Hotels/ Brand strategy / Identity

A concept… personal.

Based on the personal character of each of the hotels that make up the collection, and with a strategy based on accentuating the difference, the claim "As personal as you are" is defined in a claim that speaks to the guest in the first person, blurring the lines between luxury and closeness.

With this objective, and with the intention of highlighting the attributes of each of the hotels that make up Lopesan Collection Hotels, it is committed to adopting a variable claim model in which the main term changes to highlight its predominant attribute.

Post a comment

Your email address will not be published. Required fields are marked *

Información básica sobre protección de datos Ver más

  • Responsable: Republican Kings, SL.
  • Finalidad:  Moderar los comentarios.
  • Legitimación:  Por consentimiento del interesado.
  • Destinatarios y encargados de tratamiento:  No se ceden o comunican datos a terceros para prestar este servicio. El Titular ha contratado los servicios de alojamiento web a IONOS que actúa como encargado de tratamiento.
  • Derechos: Acceder, rectificar y suprimir los datos.
  • Información Adicional: Puede consultar la información detallada en la Política de Privacidad.

Spoiler Alert! We already know you weren't expecting it but oh wow ... This website (also) uses cuquis (RAE would be proud). What do we do now? Well, nothing, following the European directive blah blah blah we let you know that you have the option of SET UP the preferences of those cookies or you can trust us and know that we will not give your data to that Sudanese prince who sends you emails to leave you the inheritance. You can also (that there is everything) dedicate your next 30 minutes to read our privacy policy but, then do not tell us that we have not warned you, it is an infumable tostón that only our legal advisor likes. That said, THANK YOU so much for stopping by and we hope to see you soon joining the #BrandsOfRevolution. (Ohhh yeaaahhh)    See Cookies Policy