#BRANDSODREVOLUTION / BRANDING AND BRAND STRATEGY AGENCY
If your product is not a brand, your product is merchandise.
(Better not look for who said this ...)
Bezos, from Amazon®, says that a brand is what people say about you when you are not present. The truth is that if you don't tell your story, others will do it for you. As a Branding agency, at Republican Kings we help you create your brand strategy, your competitive value proposition, your own storytelling that distinguishes you from your competitors and we provide you with the strategic conceptualization to generate a solid, coherent, different and relevant brand.
Branding and Brand Strategy Agency. Oh yeah!
Since we are with the famous phrases, here is another: «There is no favorable wind for those who do not know which port they are going to». What a great phrase Seneca's.
At Republican Kings we are known for being a branding agency that studies your situation in the market to provide you with a coherent brand strategy with your target audience to become a coherent, relevant and, above all, different brand, so that your brand manages to connect with your audience and become a brand of desire. Can you think of a brand that people buy and defend, sell what they sell?
BRAND STRATEGY
We help you design the DNA of your brand in order to make it a benchmark for your audience while generating a position of value.
VISUAL STRATEGY
We help you design the DNA of your brand in order to make it a benchmark for your audience while generating a position of value.
BRANDBOOKS AND BRAND GUIDELINES
We generate your brand strategy and compile it in a brand manual or strategic brandbook to define all aspects of your brand.
Setting up the brand and branding strategy
Definition of the brand platform, territories and value propositions through the analysis of the situation of your brand and the study of the audience you are targeting.
Featured Service for companies looking to group their brand strategy and take control of their branding and positioning tools.
Definition of brand tone and personality
Conceptualization and definition of the communication tone and brand personality through the study of archetypes and enneagrams to personalize brand communication and generate a sense of belonging among the audience.
Featured Service for companies that after the creation or grouping of brands seek to establish an emotional connection with their audience.
Connection between strategy and visual identity
We connect the brand strategy (branding) with the visual representation of the brand, working both the visual identity and the graphic design of the rest of the materials to make them consistent with the positioning.
Featured Service for companies that detect that their visual representation (both in identity and in the visual development of their elements) are disconnected with the objective of the brand strategy.
Elaboration of Brandbooks and brand guides
Preparation of strategy manuals where all the components of the brand platform are defined and detailed to show a solid and defined identity in perfect coherence and harmony with visual communications.
Featured Service for companies that detect a heterogeneity in their visual communications and a disconnect from their reason for being.