Go down
YOSOYMUJER.es is a website and an application conceived to respond to the needs of today's women. More specifically, it is intended for women residing in the province of Malaga, although due to the global nature of the medium, the information reaches all the points where there is a person with an Internet connection.
Through its different sections it seeks to put at the service of the user different options both for personal care, as well as for their family organization, leisure, health and information on the business environment
The main objective of the project is to achieve maximum visibility and convey a solid, formal and current image. Values backed by professionalism; YOSOYMUJER.es is a project that is due to a double entry public:
On the one hand, readers must find a space that conveys a quality in accordance with the contents of a publication of reference and credibility.
On the other hand, advertisers must find a medium according to their values and an integrated and useful advertising.
Based on the values that our ally seeks, we focus on transmitting "professionalism", "quality" and "credibility".
To do this, we start the design process starting from a clean, sharp, visual image with high legibility and clarity.
The logo is created starting from the combination of two main colors related to the female sphere but also to the strength and editorial seriousness of the sector. We decided to adopt two strong colors such as pink-magenta and black.
The visual explosion of these two colors lead us to soften the rest by using white backgrounds on which the brand content is based. This same concept is used later for the development of graphic and promotional materials.
All in all, all the materials and touch points of the brand are aligned to show the initial values.
In order to provide a unique visual communication style, the use of visual identity in its simplest degree is complemented with aesthetic resources that accentuate the power of the brand in visual terms.
The YoSoyMujer.es brand was born as a means of digital communication and, therefore, maximum ease of navigation, visual aesthetics and functionality must be sought at the same time as the target audience must be articulated. In addition, the web must have advertising spaces and these must find maximum integration with the content.
With the intention of applying the best user experience, the YoSoyMujer.es website is translated into the YSM Native App, available for iOS and Android in which the browsing experience is extended, providing a differential and competitive advantage.
Three years later Yo Soy Mujer once again trusted Branders And Co to carry out a complete restyling of the brand (and the web ...)
EN 
ES