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Graphic design Visual identity

I am a Woman / Restyling

01

Ally

YSM (Yo Soy Mujer) is a digital medium whose contents include interviews, reports and articles on the lifestyle, society and culture of the province of Malaga. Founded in 2016, the magazine has established itself as a reference medium for information through its sections and the careful journalistic style both in form and in the selection of topics that occupy its contents.

On the fourth anniversary of the magazine, the medium adopts the need for a change in its visual identity that reflects the personality, rigor and quality that it has acquired in this time with a renewed image that is closer to the reader's profile and with improvements for advertisers who include their advertising in it.

02

The objective

The process of restyling and visual redefinition of the brand begins with the objective of showing a more solid, rigorous image, and more aligned with the content that is included in the medium. A new approach that maintains intact the values of rigor, professionalism and excellence with which the medium was born and that, four years after its opening, now seeks to reinforce the values and personality of the brand from its identity.

A redesign that affects not only the visual identity itself but also lands on the brand's materials as well as a relaunch and comprehensive redesign of the medium who now seeks to pursue a more intuitive, visual and reader-oriented design with the redesign of all pages, articles and sections.

03

The process

Starting from the clear objective, the restyling begins with the reconceptualization of the visual identity of the magazine. To do this, a new color palette is defined that softens the initial one in order to relax the visual weight of the brand. A process that starts from the creation of the acronym YSM as a short version of the name (Yo Soy Mujer) at the same time that it helps to create a more orderly, collected and neutral visual composition.

Principles that are later extended in the readaptation of all the impact materials of the brand, as well as in the design of the website itself that create a platform in which content and advertising coexist in a simple, clear and differentiated way offering a more intuitive, clear and, above all, visual web.

I'm a woman/ Restyling Visual / Web.

Same values. New identity

The restyiling of “Yo Soy Mujer” seeks to find a more neutral, visually more relaxed and more refined approach without renouncing the concepts of simplicity, formality and elegance with which its first version was created.

To this end, the choice was made to replace the magenta color with an earthy color that increases the brand's exclusivity at the same time that it relaxes its visual weight and neutralizes the graphic load of both the identity and the graphic elements derived from it.

Usability Usability Usability

The process of redesigning and reprogramming Yo Soy Mujer has as a fundamental pillar and objective to guarantee the best user experience. Create a platform in which the articles coexist optimally with the advertising inserts, avoiding intrusive formats that reduce the rigor and seriousness of the brand. To do this, the sections are configured with dynamic but non-emerging elements that appear when the user needs them, betting on a clean visual style in which the contents are the protagonists.

SEO. It is still in orbit.

With the intention of keeping the user informed and browsing other news and content that are of interest to them, the YSM website is structured based on dynamic windows that appear at key moments when the user wants to continue browsing similar news. A technology that makes content prevail, as experienced in detail even in the news search box itself, in which the news appears as the user enters the terms.

App redesign.

Once the redesign of the Yo Soy Mujer Mobile Application has been completed and with the aim of implementing not only the new design but also the new functionalities of the YSM browsing experience, the complete App is redesigned, providing it with different tools such as news marking as favorites or the new usability experience, among others.

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