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Soleo Marbella, on the beachfront, reinvents the concept of a beach bar, advocating a concept of a Mediterranean restaurant, in full fusion with the sea where the menu combines the classic flavors of the Mediterranean with a casual, calm and relaxed cuisine, full of flavor and nuances of the most international tastes.
A space in which to disconnect and let yourself be carried away by rice, fish and creative cuisine dishes in an offer that is completed with magical sunsets where cocktails and the purest afterwork style take the reins of an unforgettable setting.
Define the graphic style of Soleo Marbella for the 2019 season advocating a style that reflects the Restaurant-Sea fusion and that encourages the feeling of being on a boat. Sensation, on the other hand, that is part of the experience, since its close proximity to the shore of the Mediterranean Sea is present even in the decoration of the establishment itself, reminiscent of the interior of a ship that immerses you in a cruise of flavor.
Maritime references that should reflect the perfect symbiosis between the sophistication of the navy style and a relaxed, peaceful lifestyle and by attraction to unique concepts and atmospheres.
With the intention of putting the maritime concept of Soleo Marbella as the epicenter of the campaign and its visual communication, it is advocated to extend the claim that was introduced in the previous campaign "Welcome On Board" as a direct and main reference to the maritime concept.
In a direct nod to the maritime style from a sophisticated perspective that transcends the typical elements, the use of a campaign is proposed that reveals the exclusivity of classic cruises, with clear references to the retro style.
The Collage concept generates a visual conception that is fixed in a fresh and original way, combining retro elements with graphic overlays of more current styles, resulting in a fusion between tradition and modernity that come together in a campaign of wide adaptability and versatility where Soleo Marbella communicates both its own brand and the values that define it, thus accentuating its value proposition within its brand platform.
The creative concept is built in such a way as to allow maximum adaptability to both formats and different communications, thus advocating a visual extension that is carried out in a fluid, calm and highly recognized way.
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