Professionally

01

Ally

ProfesionalMente is a Chispitas Media project that seeks to unite groups of 20 people in events that aim to gain expert opinions in areas of personal growth focused from the perspective of business growth, offering tools to improve personal skills with projection to the professional environment.

2-hour sessions in a presentation format and networking breakfast from the rooftop of the Molina Lario hotel in Malaga.

02

The objective

Define a visual identity as well as a clear and simple visual communication that represents the project and its unique value proposals to condense, from the visual field, the pillars on which the project is founded.

In the same way, it seeks to define the project on a website from which assistance is acquired and reserved. An ecommerce design on which the entire project pivots, thus seeking the need to maximize purchase options with clear and intuitive navigation.

03

The process

When establishing the visual identity design, elements are sought that define all the areas on which the project is based: Professional capacity, and personal growth or development.

On the other hand, when creating the web, it becomes essential not only to maintain visual coherence with the visual identity, but it must also be configured in a sales platform that seeks to optimize the product description but also propose a platform simple, clear, transparent and intuitive sale.

Professionally/ Visual Identity / Web

Creative conceptualization

Since the basis of the ProfesionalMente project is based on the connection between personal and professional skills, treated from the perspective of personal growth, the configuration of visual identity focuses on finding symbolic elements that unite the three disciplines.

In this way, the structure of the tree of life (as a reflection of growth) is united at its roots in a way that is reminiscent of neuronal axioms and, all of this, is rotated, emulating the hemispheres of the brain.

Web design.

Following the style of visual identity, in which the use of a monochrome visual treatment predominates, a website is defined that shows, in perfect harmonic balance, both the project information and the shopping gateway. For this, an organization of the contents is carried out in which the intuitive takes the greatest role at the same time that the consumer is invited to an easy, direct and simple purchasing process.