#NOESNO, Diputación de Málaga

01

Ally

The equality area of the Malaga Provincial Council joins the “No Es No” campaign in pursuit of promoting parties free of sexual abuse. The Provincial Council thus launches this citizen awareness campaign aimed at providing information and knowledge in municipalities with less than 20,000 inhabitants.

02

The objective

Define a creative concept to articulate the “No Es No” campaign from the perspective of the Provincial Council, understanding its application in various communication materials as well as graphic pieces and promotional materials. The aim is to achieve a unique visual style for the campaign that encompasses all the actions developed related to raising awareness on this issue.

03

The process

It starts with establishing a creative concept that synthesizes and strengthens the message, as a declaration of intent for the name of the campaign: No Es No.

In this way, a clean and distraction-free image is established that gives all the prominence to a message that is constantly reinforced and resolved quickly, clearly and concisely.

Malaga Provincial Council/Advertising

Creative conceptualization

When it comes to conceptualizing the message (both visual and textual) of the campaign, we seek to define as simply as possible an element that leaves all the prominence to the claim of the campaign.

Hence, the entire design begins to pivot on the basis of the No Is No, generating a visual framework in which translations into various languages such as German, Arabic, Chinese, Japanese, Basque, Galician or Dutch of the word “No "Is resolved with the objective of the campaign:" For parties free of sexual abuse. "

Finally, and with the aim of seeking the viralization of the campaign, the hashtag graphic of #NoEsNo is adopted to take the campaign to its maximum diffusion on social networks and the online environment.

Scroll

Editorial design: chemical submission guide.

Within the framework of the #NoEsNo campaign, the Diputación de Málaga prepares an action guide to raise awareness about Chemical Submission, a term that refers to the use of drugs and chemical substances in food and beverages to annul the will of victims of sexual assault .

Following the visual communication of the campaign, the editorial design of this guide seeks to synthesize its content as much as possible, showing an almost schematic style with the most relevant information.