EN 
ES Graphic resources
The elements of the text are grouped through different graphic resources with which better visual weight is achieved, less concentration and greater agility of presentation and reading.
01
Ally
ILUMINACIONES XIMÉNEZ is the leading company in decorative and artistic lighting in Spain, with more than 50 years joining forces for the benefit of its customers to continue to be at the forefront of the sector.
Iluminaciones Ximénez is responsible for the decorative lighting for such important lighting as the Malaga Fair, Seville or Christmas in Madrid, Barcelona, Malaga.
In the international arena, its facilities in Norway, England, Geneva and even Dubai airport stand out.
02
The objective
The constant expansion of the Cordoba brand led to the need to update its commercial website in order to renew both the technologies and the adaptation to mobile devices and with a clean, modern and current visual style.
03
The process
In order to achieve visual cleanliness and harmony, an approach was chosen contrary to the one that the brand had been developing for years, leaving black aside and inverting the colors so that it was white and the gray scale that carried the predominance of visual weight.
Graphic resources were used to group content such as the Timeline for History (which was previously presented in an extensive block of text) or the laurels to show the awards (previously presented in the list).
Ximénez Illuminations/Web
Visual cleaning
The constant use of white and gray scales make it possible to harmonize broad content with a high weight of information.
Own mobile version
With the aim of offering a unique user experience different from its computer versions, far from adapting it for response, it was decided to create a unique and own website for users who accessed from mobile and tablet.
