Miro Clinic

01

Ally

Clínica Miró opens its doors in Marbella with a range of aesthetic and medical-aesthetic treatments led by the prestigious doctor Carlos San Martín with a reputed experience in aesthetic medicine in a professional career that is endorsed by the Top Doctor guide from his clinic in Madrid.
At Clínica Miró, the extensive experience of the doctor is combined with the know-how of Isabel, its manager, to offer a wide range of state-of-the-art treatments with the best quality, privacy and experience.

02

The objective

When facing the visual creation of the identity of Clínica Miró, it starts from the need to fulfill a clear objective that lies in offering a simple, clean image directly related to the classic values of aesthetic medicine but from a prism of modernity, elegance and minimalism.
A visual configuration that adds value to the portfolio of services and that helps to position the brand in the mind of a demanding consumer, who values quality above all else and where trust is postulated as the most solid element of the conceptualization.

03

The process

The visual identity design process of Clínica Miró was born with the clear conceptualization of the values that should be represented through, not only the image of the aesthetic clinic itself, but also the application of this identity to all the graphic materials that comprise it. .
In this way, a visually simple but easily adaptable identity should be sought for cards, stationery materials, signage, advertising communication and even the clinic's website, which should be a website that helps transfer the value proposition of the clinic to patients. potential patients.

Miró Marbella Clinic/ Visual / Web Identity.

Your two me.

With the intention of communicating the objective message of Clínica Miró as a starting point for the visual construction of its identity, two forms are defined that are reminiscent of a face. One of them represents the "current self", the viewer's self. The other, for his part, represents an "ideal self", the ideal version of oneself. And in this way, Clínica Miró becomes the place where your current self meets your ideal self, thus closing a circle in which the clinic is presented as the place where both converge.

SEE WEB

Miro Clinic

01

Ally

02

The objective

03

The process

Miró Marbella Clinic/ Visual / Web Identity.

Your two me.

🡢 Love in the XXI Century

🡠 Monarque Spa

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