Creative conceptualization
In the first step in the logo design process, it is decided to define a visual element that relates the concept of cycling with that of holidays. For this, a structure of 3 arches is defined in isometric perspective that represent both the arrival at the finish line of a cycle tour or round as well as the boarding gate of an airport.
In this way, the element is encompassed with symbols of the two sectors creating a unique visual unit that encompasses the brand in the conceptual positioning of cycling tourism.