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Arrivo Cycling

01

Ally

Arrivo Cycling is a Mallorca travel agency specialized in the organization, coordination and sale of experienced trips for cyclists. Arrivo Cycling thus offers a range of vacation packages focused on cycling for a sporting vacation that is cared for in every detail.

02

The objective

Define a simple, clear and solid visual identity that helps to present the brand and fix it in the mind of the consumer, representing the philosophy and values of the brand as well as the trips it organizes. An identity that is related to the field of sport, specifically cycling, which at the same time serves to visually compete with experiential travel agencies.

03

The process

The design and branding process is based on the study of the values traditionally associated with cycling with the aim of showing subtle symbologies that are shared by cycling fans while helping to focus the brand in the field of travel agencies. or tourism.

Arrivo Cycling/Graphic design

Creative conceptualization

In the first step in the logo design process, it is decided to define a visual element that relates the concept of cycling with that of holidays. For this, a structure of 3 arches is defined in isometric perspective that represent both the arrival at the finish line of a cycle tour or round as well as the boarding gate of an airport.

In this way, the element is encompassed with symbols of the two sectors creating a unique visual unit that encompasses the brand in the conceptual positioning of cycling tourism.

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Visual elements.

Once the identity is defined, it extends around all brand materials as well as merchandising, identity elements and all kinds of necessary applications.

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