Love in the XXI Century

01

Ally

The psychologist expert in couples Juande Serrano "Psicojuande" and the director of YoSoyMujer.es, Ana Porras, star in a conference-gathering that leads by. title "Love in the XXI century" and that, framed in the celebration of "Live Fuengirola with Love" seeks to create an X-ray of the challenges and particularities of the ways of living Love in a society based on consumption, fleeting relationships and the questioning of all the pillars on which the concept of "love" and "couple" has traditionally been sustained.

02

The objective

With the aim of designing a poster, as well as the presentation and adaptations that accompany the conference, we seek to create an advertising poster that introduces a series of visual elements that configure the visual identity of the presentation, seeking maximum recognition of the elements, as well as the facility to be adapted to all types of formats and supports.
A poster that is related to the title, "Love in the XXI century" that, in addition to its functional objective, awakens debate and attention in the audience, through a design that invites questioning and reflection.

03

The process

In order to achieve the proposed objectives, it starts from the conceptual search for love in its maximum essence combined with contemporary visual styles that reflect values of the 21st century in a graphic construction that invites the viewer to reflect and find their own meaning.

Once the graphic identity is defined, the design is adapted to different formats and media (advertising media, mailings, social networks, etc.) and it even constitutes the starting point for the design of presentations and elements present during the conference (the presentation that illustrates the presentation ).

Love in the 21st century/Graphic design

Tradition and contemporaneity.

The creative concept of "Love in the XXI century" is born from disengaging the traditional concept of love so that at a specific moment in the process it turns towards elements of the XXI century. For this, the visual development of the concept was born with the use of the figure of the heart (represented in an anatomical way) that is completed with the use of elements reminiscent of an engine, symbolizing technology, advancement and innovation, three defining elements of the 21st century. Above the figure, the text that shapes the title "Love in the XXI century" is introduced with a serif typeface that breaks and is shown in an arrangement in which the characters are incomplete representing the void, the non-solidity, in a reflection of liquid love.

Love in the XXI Century

01

Ally

02

The objective

03

The process

Love in the 21st century/Graphic design

Tradition and contemporaneity.

🡢 I am a Woman / Restyling

🡠 Miro Clinic

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