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Viva Hotels is a hotel chain in Mallorca that includes a portfolio of hotels focused on holiday tourism, offering in its wide portfolio hotels for families, adults only, focused on sports and hotels focused on well-being.
Viva Hotels therefore presents itself as a dynamic, vibrant and versatile chain adapted to host a guest who values, above all, fun on their vacations.
Coinciding with its 20th Anniversary, Viva Hoteles seeks to redesign its corporate identity, breaking with previous visual approaches to define and extend its own concept of visual communication, clear and identifiable by its public, betting on a fun, dynamic and easily identifiable image.
At the same time, Viva Hoteles seeks to establish a claim and its own storytelling on which to base the brand in this new stage.
In order to design, define and create a new identity for Viva Hotels, we start from the concept of "Fun" that the brand establishes among its values. A value that must be reflected in all graphic development by following dynamic and vibrant visual elements that break with all the previous graphic line without giving up the most determining values of its storytelling, resulting in a fun, different and clearly identifiable visual conceptualization or line by the audience.
Starting from the concept of “Fun”, a variable, asymmetric and adaptable graphic line is configured that reflects the dynamism of the concept. Organic shapes that vibrate around the name, maintaining the brand's original color range in a visual explosion and serving as a starting point for the graphic development of all its materials.
In order to standardize the new graphic line of Viva Hotels, the identity is configured in such a way that it can be extended through all the graphic materials of the hotel chain, thus defining a graphic line or a graphic style of coherent visual communication between all its points of impact.
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