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From the heart of Puerto Banús, Casino Marbella is a benchmark in the social and cultural scene of Marbella nightlife. A leisure space that since its inception has opted for the highest quality and detail in the experience, turning it not only into a place of play but into a whole atmosphere of sophistication where to see and be seen while visitors can also enjoy Agustín's cuisine Román, at El Restaurante de Casino Marbella, a well-cared and specially designed space to give free rein to the palate.
Define an advertising campaign to communicate the complete experience that Casino Marbella offers, and showing even beyond the game itself. A campaign that seeks to define all the experiences that can be lived in Casino Marbella where, although gambling is the protagonist, the options for leisure and fun are multiplied.
In this way, it is intended to show, in addition to the wide variety of games and sports bets, the atmosphere and environment that surround a unique Casino in its area.
In order to appeal to the emotions and experiences that can be lived, a direct emotional connection is established between the night at Casino Marbella and giving free rein to the most basic senses and deepest instincts. Thus, the campaign seeks to stop any moment in the usual scene at Casino Marbella and focus on the elements that occur at the same moment.
Unique moments that make Casino Marbella a place where you can free your senses.
Moments to watch,
in the hustle and bustle of the dealer's deck.
Moments to hear,
with the swing of the roulette wheel.
Moments to touch,
by putting the chips on the mat.
Moments to smell,
with the aromas of cocktails.
Moments to taste, with the flavors of the restaurant.
Following the creative concept, the adaptation of advertising pieces to spaces with the same visual code is advocated with which the visual unity of the campaign is highlighted, thus configuring a unique, recognizable and adaptable design.
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