Back

Advertising Web

Big Blue Villas

01

Ally

From its offices in Madrid and the United States, BigBlue Capitals manages and promotes Big Blue Exclusive Villas, an urbanization of semi-detached villas in the heart of the Torremuelle Natural Park. 35 exclusive villas that make up a development where luxury, construction of the highest standards and excellence are combined in unique homes fully connected with nature.

02

The objective

Define the advertising campaign for the sale of the second phase of the promotion, finding the differential values and deploying an advertising communication campaign that reflects the values, attributes and USPs of the promotion.
An advertising action that must be extended to all promotional materials such as Sales Brochures, Commercial Dossiers, Promotional Material and a commercial website that reflects the soul of the project.

03

The process

It starts from analyzing the values of the promotion, giving rise to an advertising action that starts from the definition of a claim that helps to place the brand in the mind of the potential consumer.
These actions are adapted to a selection of advertising media and promotional materials, concluding in a website where rhythm, usability and online experience help to communicate the values of the brand.

Big Blue Villas/ Advertising / Web / Events

A unique difference

In the process of defining what makes the development different from other similar environments, Big Blue Villas has a clear differentiation: The Villas are in their commercialization phase, having already been built.

This situation accelerates the home buying process since either for its use or for its investment, the Villas are already built and available to be lived in.

Big Blue Villas are here. To be enjoyed now. Something so easy. Something so direct. Here. And now. Right Here, Right Now.

Scroll

Advertising and media

Following the creative concept, the use of visual constructions that reflect simplicity and elegance is advocated, while respecting the visual codes of visual communication of high positioning and value brands, at the same time that these constructions highlight cleanliness, the harmony of the promotion.

Web

In order to show maximum usability, a rhythm of effects of the elements is established that slow down the speed of web browsing, which generates feelings of tranquility in the user, guaranteeing the best understanding and readability of the contents

Presentation event

In order to present the second phase to agents, clients and media, an 'Open House' is organized in which the villas are presented.

SEE WEB