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Graphic design Strategy Visual identity Advertising

Pinetreeclub

01

Ally

Pinetreeclub is a restaurant with a terrace in Marbella, a unique space with personality where you can relax and enjoy a wide selection of food and drink in a bright environment, surrounded by gardens and with excellent views of the sea.

02

The objective

Define a suitable naming for the concept and establish a corporate visual identity that serves to establish an extension to the visual communication of the brand. A complete identity that defines and synthesizes the differential values of the brand and represents them in a visual, dynamic and aesthetic way.

03

The process

It starts from establishing a creative concept that is based on the definition of a naming that groups together the values of the brand to later establish the entire visual concept of the brand based on the need to establish a highly adaptable, memorable and differential identity.

Pinetreeclub/Visual identity

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Creative conceptualization

The project must define a multidisciplinary space located in the category of food and beverages but must transcend to be a physical space without more.
You must define a unique, differentiated business line that embraces a common lifestyle to define a space in which users can enjoy a quiet but fun environment, sophisticated and elegant but at the same time fresh and innovative. It must reflect Mediterranean culture, the epicenter of social activity and, in turn, must be present in the leisure scene in Marbella.

A restoration project that includes an area dedicated to meeting friends, to flow with the views and the environment. In short, to enjoy.

 

ENJOY WHAT?
Enjoy the moment. It is the pleasure of fun. To enjoy the views, but also the atmosphere.

 

WHAT ENVIRONMENT?
Leisure environment, relaxation. A modern and neoclassical atmosphere. Contemporary luxury environment while maintaining the essence of classic or traditional luxury. An exclusive atmosphere that encompasses those who share the space at the same time, creating belonging to a common axis: an elegant lifestyle, classy but relaxed, daring and with the timeless tinge of, for example, a social club.

🡢 Soleo Marbella
🡠 Magic in your Destination - Fuerte Hoteles

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