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B {} bou Hotels is a hotel chain made up of boutique hotels in unique locations. With a unique way of understanding the sector, Bbou Hotels stands out for the landscapes that form an idyllic setting as well as for its gastronomy - in a strong commitment to promoting local products - and its unique way of conceiving the celebration of all kinds of events . All this subject to an impeccable service that combines with all its values to offer an unbeatable experience.
Establish a communication model focused on interaction with both current and potential guests through the creative conceptualization of their values.
It seeks to establish its own communication code that pivots on a universal value and that combines with the maximum harmony of the textual and visual planes, thus creating a coherent, consistent and differentiated communication framework.
It starts from generating a unique creative concept that serves as a framework for the entire line of communication: magic. With it, a series of visual and textual elements are displayed that lead to the creation of specific and unique filters for the chain that serves as a communication link. Finally, a social communication strategy is established based on combining the hotel's commercial and interest information with the transmission and communication of the brand's values.
Design of custom filters for editing the images, thus generating a panel as a moodboard that seeks to generate its own and recognizable style common to all communications. These filters act as a visual code that can be modified throughout the seasons with the aim of establishing visual dynamism.
In order to show a solid, consistent and uniform image, covers and elements are designed following the graphic style defined for the brand that act as the cover of 'Featured Stories'
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