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Palmyra

01

Ally

Located in the urban heart of Marbella, Palmyra Restaurant Lounge Bar is a multidisciplinary space where you can enjoy a wide range of options from morning, with buffet and à la carte breakfasts, to lunches, dinners and unique evenings until midnight.

A sophisticated and careful space in which quality gastronomy prevails, with a Mediterranean character for a national and international public.

02

The objective

Adopt a unique and recognizable visual communication that allows articulating a visual style in brand communications, such as letters, special menus, special campaigns ...

Define a recognizable and memorable style that is associated with Palmyra's values and helps connect the brand with its audience.

03

The process

It starts with adopting a unique style that is mimetic and relates to Palmyra's everyday meaning.

To do this, the use of existing patterns, colors and textures is advocated in the unique restaurant decoration, thus creating an extension of it and articulating its own communication with a unique style.
A style that will be extended to all the visual actions of the brand, thus composing a framework of defined, solid and memorable values and concepts.

Palmyra/Graphic design

Letters design.

Menu categorized by sections with Chef's suggestions and illustrations of the highest rated dishes.

The same visual style is reflected in alternative communication materials such as the Construction Fence in constructions made by the Rugue brand.

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