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Rebeca Bermejo is the final evolution of the "Armony Homes" brand, a personal commitment of the Home Staging professional, Rebeca Bermejo.
Protected by a long career in the housing sector, Rebeca Bermejo has a degree in technical architecture and developed her professional work as a rigger while being trained by the best professionals in the Home Staging sector, founding ArmonyHomes, a consultancy aimed at accelerating home sales and rentals.
In 2016, with more than 16 years of experience, Rebeca Bermejo decided to go one step further and transform her company into a well-cared brand, strategically designed and with the own values that she wanted to represent.
Thus, a new approach is sought that breaks with all of the above and that serves as the basis for the creation of a new brand focused on the values of "seriousness" and "elegance" seeking a clean image that, in turn, is not perceived. as "exclusive" but rather that it started from a neutral position.
The first objective is to create a minimal, simple and clear visual identity that would allow the greatest possible recognition by betting on neutral tones and bright colors. There was only one condition: "Less is more."
These same objectives were pursued on the web, seeking a platform loaded with the values of the brand, betting on clean images, highly readable texts and structured content so that the information was easily accessible.
The starting point for the visual identity was precisely Rebeca Bermejo's past as a rigger. Hence, the typography - reminiscent of the labeling rules - is a reflection of the brand's past that serves as a starting point for the exposure and projection of new values and positioning.
The creation of the brand "Rebeca Bermejo" unites the past and trajectory of the company with the new professional goals.
A brand that is created following a series of evocations where elegance and “less is more” seek the greatest predominance.
When it comes to applying the identity to the own adaptations of corporate communication, the “less is more” has a direct impact by cutting out the logo from the business card. In this way, trimming (subtracting) applies and adds value to the brand and at the same time assumes an explicit display of how subtracting adds up.
The same values of simplicity, elegance, and cleanliness become the basis for planning, designing, and programming the Web.
A clean and minimalist website where the usability and order of the contents seek to convey sobriety and harmony.
The web is made with a multi-device approach that focuses on offering the maximum browsing experience.
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