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Soleo Marbella

01

Ally

Located on the shores of the Mediterranean, right on the seafront of the internationally known city of Marbella, Soleo Marbella is a complete reinvention of the concept of "chiringuito" betting on an experiential gastronomy with a carefully prepared menu based on Mediterranean products, fused with the best elements of international and signature cuisine. A space where the sea breeze takes center stage in a carefully decorated space to make it a landmark.

02

The objective

Following the communication activity of the brand, it seeks to establish an advertising campaign based on a claim that manages to attract new audiences at the same time that it consolidates the brand in the mind of the current consumer.

A campaign that focuses on the memorability and visual cleanliness that defines the space and its offer, while evoking the sensations of those who visit it.

03

The process

It starts from establishing a creative concept that synthesizes and groups the differential values of the brand, providing a universe of emotions and sensations that the regular consumer recognizes but that helps to attract the attention of new customers.

A campaign that defines the essence of SOLEO MARBELLA in a campaign of visually simple and attractive pieces respecting the maximum aesthetic values that define the whole and experience of the brand.

Soleo Marbella/Advertising

Creative conceptualization

With a totally renewed, warm and modern image, led by the prestigious interior designer Isabel López Vilalta, responsible for such renowned designs as Celler Can Roca, Soleo Marbella aspires to be a place of reference for its elegant aesthetics, its exquisite, professional and excellent gastronomy.

The decoration translates to a classic, elegant and glamorous ship; and its mirrors make it impossible to lose sight of the sea, like magical winks that make the customer feel that he is on a ship.

SOLEO has a marked Mediterranean character. A marine inspiration that is evident not only in its location on the beachfront but also in its decoration (the stripes on the chairs, the roof net ...) and in the recipes that make up its menu where the fish and the coastal dishes cement the complete offer. The reference to the sea must therefore be our starting point.

We must arrive at a unique concept that encompasses SEA, OFFER, SERVICE, DECORATION and that makes reference to the EXPERIENCE itself. It must show openness, it must serve as an invitation to come. Approve. To feel SOLEO.

A sunset in Santorini ...

A lunch in Mykonos ... A cocktail from the deck of the ship ...
From the beach of the Fuerte Marbella hotel, Soleo welcomes you to a cruise of sensations. Welcome aboard. Welcome to Soleo

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