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Olée Holiday Rentals is Fuerte Group Hotels' bet in the tourist apartment segment. With apartments in the best locations in Torrox and Nerja, Olée Holidays is consolidated as the evolution of its previous brand 'Fuerte Calaceite' to offer a differentiated brand with its own unique values and positioning.
Define the branding process with the visual identity design of Olée Holidays. Define a unique, recognizable, consistent and coherent brand manual that helps build the Olée Holiday Rentals brand while helping to position itself as an evolution of the previous brand.
The process starts from the definition of the visual identity by doing a study of the brands that make up Fuerte Group, always seeking the maximum integration between them, at the same time that a visual communication and visual codes of the brand are defined that they will develop with communication campaigns and graphic materials.
Olée Holiday Rentals is presented as an offer of apartments of the highest quality with the guaranteed services of Fuerte Group in the internationally known area of Nerja.
Its proximity to the sea, and the one declared as the best climate in Europe combine an offer that is related to the sea, with the climate and the character of southern Spain as guarantees of an unforgettable stay.
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