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B {} bou Hotels is a hotel chain made up of boutique hotels in unique locations. With a unique way of understanding the sector, Bbou Hotels stands out for the landscapes that form an idyllic setting as well as for its gastronomy - in a strong commitment to promoting local products - and its unique way of conceiving the celebration of all kinds of events . All this subject to an impeccable service that combines with all its values to offer an unbeatable experience.
Define a graphic style for all hotel communications. It seeks to adopt a unique and differentiated visual style that serves as a graphic visual line with which the actions of the chain are encompassed, in such a way that it helps to build a unique and differentiated style and that helps to recognize the communications of Bbou Hotels in a coherent, consistent and enduring framework.
It starts from generating a unique creative concept that serves as a framework for the entire line of communication: semi-graphic illustration. With it before the objective of "unifying the design", it will start from the implementation of objects related to the format and content of the graphic piece with semi-illustrated elements in a style close to watercolor where the headlines intertwine, always seeking the maximum harmony and visual balance.
In order to address a corporate line, differentiated from floral or decorative elements, a visual line is also established to group all strictly corporate materials such as sales catalogs, or the MICE catalog design, Press Dossiers, etc.
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