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Metrovacesa

01

Ally

With a history dating back to 1918, Metrovacesa is one of the main promoters on the national scene, with promotions in strategic points of the territory. A leading and pioneering company in the sector that, with its entry into the stock market in 2018, consolidates its commitment to continue growing as a reference developer.

02

The objective

Define the commercial catalog of the “Residencial Nereidas” development in Malaga using the best structures to define the project. Likewise, it seeks to highlight the different options and configurations of each property.

03

The process

A visual script is established defined by wide spaces for images that are integrated with the textual blocks, showing a visually attractive conjugation between the two fields.

Metrovacesa/Graphic design

Minimalism and simplicity.

Seeking maximum simplicity, and with the aim of giving the maximum visual weight to the image itself, a minimalist configuration is established in which the finishes and reproduction materials help to finish the message in the mind of the consumer.

Visual planes.

When determining the configurations of each property, a different concept is sought that shows the dependencies of each apartment. For this, the use of real plans with color effects is advocated to define each room.

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