Business & Brunch

01

Ally

Business Brunch is a Chispitas Media project in which 60 people meet monthly in a host space for the third months of each month to receive training on a topic related to the digital business world: Marketing, Digital Business or Social Networks .

02

The objective

Define a visual identity as well as a visual communication for the project as well as the design and development of the website with the function of agenda and central purchasing for events.

03

The process

They start from visually simple elements that have a wide adaptability to be reflected around all points of contact. An image that adapts later to all the graphic materials of the brand as well as its digital communication.

Business & Brunch/ Visual / Web Identity.

Creative conceptualization

Since the philosophy of the Business & Brunch project prevails over the Formation + Networking formula, Business & Brunch is configured as a common two-stage event (The training itself –Business– and the leisure and networking moment –Brunch–). Two times that are linked to each other.

From this union arises the visual representation of the brand symbolized as two B's that look at each other forming a parenthesis, joined and intertwined thanks to the “&” symbol that joins them.

Web design.

When it comes to planning the Business & Brunch website, a digital platform is proposed that pivots on three determining points:

On the one hand, it must inform about the project and its methodology.

On the other hand, it must show the calendar / agenda of presentations and at the same time allow you to buy the attendance ticket.

All this is configured in a shopping experience platform that automates the entire purchase process, acts as a billing platform and as a reservation and attendance control center.