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In the heart of Puerto Banús, Casino Marbella is one of the main Casinos in Spain, with more than 30 years of history. A space in which the game itself is joined by a careful gastronomic experience, a cocktail bar and the most exclusive events in the area.
Establish the summer advertising campaign in different media and formats, working from a conceptual perspective according to the specific regulation of gaming advertising.
On the other hand, and due to the multiculturalism of the attendees, the concept must be easily adaptable to all markets and cultures.
Taking into account the legal limitations of communication and advertising in the gaming sector, the aim is to give a creative concept that keeps the Casino in the mind of the consumer, while establishing a clean, calm and subtle campaign.
Due to legal restrictions, a soft selling concept is sought that appeals to current and potential consumers without direct hinting or inciting gambling. For this, the campaign focuses on emotion and the manifestation of this emotion in a series of terms related to the feelings of those who already know the game.
As it is about universal emotions, the campaign is easily adaptable to other languages and languages.
EN 
ES